Fashion Week Alabama will kick off Monday, July 11.

Archived Story

Alabama’s got a passion for fashion

Published 4:10pm Tuesday, July 5, 2011

Alabama will be making a statement next week.

Fashion Week Alabama will begin Monday, July 11.

“It’s going to be something that Huntsville’s never seen before,” explained Arielle Bergmann, assistant director. “And it’s going to be really exciting and a lot of fun.”

Fashion Week Alabama, which will become an annual event, was started as a way to highlight talent in the area.

“Huntsville’s really known for being the Rocket City, and people don’t realize what great designers and great shops we have here,” Bergmann said. “This event is more about highlighting an industry that is here and is growing. It’s creating a sense of community in the fashion industry.”

Fashion Week Alabama will kick off July 11 at 6:30 p.m. at SOCA Galleria Art Gallery in Bridgestreet Town Centre.

“Each designer will have a teaser piece, like a mannequin,” Bergmann said. “We’ll display one of their pieces that they’ll be showing on the runway at Saturday’s finale event.”

Tuesday, July 12 will be the first feature show at Loletta’s, which will essentially be a runway show. Collections by Huntsville and area designers will be featured.

Wednesday, July 13 will be the Blitz Sale. There will be various stores throughout Huntsville participating in the event.

Thursday, July 14 will be the second feature show at Bon Chic Boutique.

On Friday, July 15 a VIP event will be held at the Heritage Club at Bridge Street Town Centre. People will have the chance to meet and greet designers. Bergmann said tickets to attend the event are on sale for $50. A silent auction will also be held to support Soroptomist International.

The finale will take place Saturday, July 16 at the Von Braun Center.

“We’ll have a couple workshops, like marketing your business, how to apply makeup and different fashion-oriented workshops from 12 to 2,” Bergmann said.

From noon to 4 p.m., exhibitors will have booths set up to sell items or advertise their businesses.

The runway fashion show finale will begin at 7 p.m.

“We’ll start out with student designers,” Bergmann said. “We’re doing a student design scholarship. So high school juniors and seniors have submitted an original design, and they will show those pieces on the runway.”

The judges will pick a winner, and the winner will receive a $1,500 scholarship to the college of their choice.

After that, four retailers will be featured. Designers will be featured next.

“And at the end of the designers, we’ll give away the scholarship, and we’ll also do a crowd favorite, as well,” Bergmann said. “So people can text in their vote, and we’ll give that award away for the crowd favorite design.”

Money raised throughout the week will benefit tornado relief efforts, Soroptomist International and Purses for change.

Tickets can be purchased at

“So far we’ve had a tremendous, overwhelming response,” Bergmann said. “It’s going to be pretty successful from here on out.”

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